International students were struggling with a confusing university portal. I ran interviews and usability tests to understand why - turns out, direct translation was making things worse, not better. We shifted to clearer explanations and AI-assisted help. Task success went from frustrating to 89%.

Interviews, usability testing, surveys • 30 students

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Parents told us they didn't trust the random health advice they found online - they wanted to talk to a real person. So instead of building another app with more content, we designed services that connected them directly to nurses and pediatric professionals.

Interviews, journey mapping, service design • Parents

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We built a VR experience about sustainable fashion for a museum exhibition. I watched visitors try it and asked them what they remembered afterward. The findings helped us prioritize story over information - engagement jumped 45%.

Post-experience interviews, observation • Museum visitors

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